new datasets in SimplyAnalytics: SimplyAnalytics Health & Nielsen Scarborough CrossTabs

 With one-time money, we have access to two additional datasets in SimplyAnalytics:

• SimplyAnalytics Health
• Nielsen Scarborough CrossTabs

SimplyAnalytics delivers CDC PLACES providing 27 diverse health measures for every county, city, and census tract in the United States and include Health Outcomes (13), Prevention (9), Health Risk Behaviors (4), and Health Status (3) The estimates span a range of chronic disease measures, including health outcomes (e.g., prevalence of cancer, poor mental health), unhealthy behaviors (e.g., smoking or sleeping less than seven hours), and prevention practices (e.g., cervical cancer screening, dentist visits) that have a substantial impact on how well and long people live. 

CDC PLACES Local Health Data provides model-based population-level analysis and community estimates to all counties, places (incorporated and census designated places), census tracts, and ZIP Code Tabulation Areas (ZCTAs) across the United States. 

SimplyAnalytics with CDC PLACES Local Health Data incorporates the following data:

• Arthritis
• Asthma
• High Blood Pressure
• Cancer
• Cholesterol Level
• Kidney Disease
• Obstructive Pulmonary Disease
• Heart Disease
• Depression
• Diabetes
• Obesity
• Dental Issues
• Stroke
• Lack of Health Insurance
• Doctor Visits
• Dental Visits
• Medication for High Blood Pressure
• Cholesterol Screening
• Mammography
• Cervical Cancer Screening
• Colonoscopy
• Older Adult Care
• Binge Drinking
• Smoking
• Physical Activity
• Sleeping
• Mental Health
• Physical Health
• Fair or Poor Health

The Nielsen Scarborough Cross Tabs Data Package 
Scarborough, now a Nielsen service, surveys more than 210,000 people across the country to capture local consumer trends from over 140 large and mid-tier markets. Nielsen Scarborough measurement tactics include phone interviews, survey booklets, television diaries and internet surveys.  With seemingly endless details about local consumer shopping habits and media preferences; technology adoption and social media usage; demographics, voting patterns and more; Nielsen Scarborough local insight measurements go well below the surface of a specific consumer audience to reveal what matters most to them.

Unlock the power of Scarborough and create your own cross-tabulation at the DMA level by combining any two variables. Compare cross-tabs and the similarities and differences that exist between markets by using multiple views  (e.g. Are seniors more likely to vote in presidential elections in Miami or Chicago?).

Covers hundreds of categories under general topics including but not limited to:

• Activities/travel
• Automotive
• Banking/financial
• Beverages
• Electricity Providers
• Environment
• Grocery shopping/food products
• Health care/Health services
• Internet use/Computers
• Items in the home
• Leisure Activities
• Media
• Outdoor/Out-of-Home
• Publications
• Restaurants
• Retail Shopping
• Television/radio
• Voting
• Wireless/Cell phones

To use the cross-tab data, select "new view" in the upper right:

The tables look like this: