Wednesday, January 9, 2019

Goodwill Industries project in all MKT 309 sections, Spring 2019

Did you get any of the SpayVac questions last semester? The one involving how to best deliver birth control drugs to wild deer and horses? Well, this spring the many sections of MKT 309: Business Communication have a much better innovations experiential learning project.

Triad Goodwill has asked the Bryan School for help bring their retailing operation into the 21st century. So the 309 teams will be researching  networked inventory management, collecting customer behavioral data, big data in retailing, etc.

I have updated https://uncg.libguides.com/mkt309 for the new project and will probably add more content later.

Many of the students will need help with the research and critical thinking aspects of applying industry and market research to the Goodwill situation, as opposed to searching for Goodwill directly in databases and on the web, which is what many will try to do, given their limited research experience (especially for the many Business Administration majors).

--Steve

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